It's sad, really. I remember so much of my childhood being spent in libraries, combing the stacks or reading in a corner, carrying out a pile of books bigger than me on a weekly basis as soon as summer vacation began. What's even sadder though, is that so many people just don't care. They have no interest in keeping libraries alive and will go so far as to picket against a less than 1% increase in taxes to save their local library. Like some residents of Troy, Michigan, for example.
But the library lovers in Troy, thankfully, wouldn't take "NO" for an answer. They crafted an immense "Book Burning Party" campaign to use some reverse psychology on their fellow Trojans, if you will.
This video by Leo Burnett, along with his shockingly thorough video synopsis, tells us the story:
The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city's residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign. Yard signs began appearing that read: "Vote to Close Troy Library on August 2nd - Book Burning Party on August 5th." No one wants to be a part of a town that burns books, and the outraged citizens of Troy pushed back against the "idiotic book burners" and ultimately supported the tax increase, thus ensuring the library's survival.
Find the original video and synopsis HERE
P.S. A special thanks to my friend Josh for sending this topic my way via upworthy.com!