Reading Rainbow host LeVar Burton has raised funds for a follow-up to his beloved public television show, a series of smartphone and tablet enhanced eBooks for kids. His new company is called RRKidz.
The new website includes Burton’s trademark slogan from the show: “Coming Soon … but you don’t have to take my word for it.” Burton summarized the show with a twitter hashtag: “Reading Rainbow for today’s connected kids.”
Here’s more from FishbowlLA: “Fifteen months after indicating to New York Times columnist David Pogue at a Macworld event that he was raising money for a start-up, actor LeVar Burton is fully focused on the twain of education and enhanced children’s e-books. He tells Venture Beat that his company RRKidz has got $3 million in seed funding and is compiling a library of 300 iPad and Smartphone titles, with roughly 50 of those to be voiced by Burton himself. The actor is partnered on the project with Buffalo’s WNED-TV, rights-holder to the 1983-2006 PBS series Reading Rainbow.”
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I'm impressed and excited by Burton's initiative here. It makes me happy to see that he's so much more than just a host and really invested in Reading Rainbow's goals and mission statement.
Yay for reading!