Thursday, September 29, 2011

Amazon Announces "Fire" Tablet

So, it's official: Amazon has released a tablet to compete with the iPad. And at a surpisingly low price point of $199.

Here's what Amazon had to say in their press release (courtesy of
Millions of people are already reading on Kindles and Kindle is the bestselling e-reader in the world for four years running. Today, Amazon is excited to introduce an all-new Kindle family: three all-new Kindle e-readers that are smaller, lighter, and more affordable than ever before, and Kindle Fire - a new class of Kindle that brings the same ease-of-use and deep integration of content that helped Kindle re-invent reading - to movies, TV shows, music, magazines, apps, books, games, and more.

"We've now reached the magical two-digit price point for Kindle - twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G - no monthly fees or annual contracts - and is only $149," said Jeff Bezos, Founder and CEO. "Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."


The all-new Kindle Fire - with all the content, Amazon's revolutionary cloud-accelerated browser, free storage in the Amazon Cloud, Whispersync, 14.6 ounce design that's easy to hold with one hand, brilliant color touchscreen, and a fast and powerful dual core processor - is only $199. Customers in the U.S. can pre-order Kindle Fire starting today at and it ships November 15.

See the press release HERE
The press release also details the specific content-related features of the Fire, which managing editor, Darren Murph, points out seems to be Amazon's focus:
It's also quite clear that Amazon's hoping to make a bigger splash on the content side of things than has been made already by Apple, and with the deals flowing like wine, we wouldn't be shocked if it does just that.
I'm not sure how I feel about this whole "Amazon Fire" thing. The name in itself makes me crazy--I keep thinking of e-bookcases being set aflame! And while I feel like Amazon is slowly taking over the world, it is nice to see more than just the iPad out there and at a more reasonable price.

1 comment:

  1. Amazon is all about getting their electronics out in bulk. Like the Kindle last year, they ate a certain amount of the cost of every unit because they knew the buyers would be purchasing the books. Once someone has dumped money into the device they are more likely to buy into the e-book format to justify the purchase.

    With the Ipad and other pads priced so high, Amazon is going to win this battle with their pricing scale. Those Fire's cost more than 199 to manufacture or it's dead even. Amazon is counting on blasting Apple out of the water by extreme undercutting.

    If the average consumer has to pick between the 499.00 Ipad and the 199.00 Fire, it's no contest. With every unit sold, that's another unit out in the public. Consumers are more likely to buy something that friends and family members are using.

    It's a rather brilliant business plan and it will work for them.