Here's what Amazon had to say in their press release (courtesy of Engadget.com):
Millions of people are already reading on Kindles and Kindle is the bestselling e-reader in the world for four years running. Today, Amazon is excited to introduce an all-new Kindle family: three all-new Kindle e-readers that are smaller, lighter, and more affordable than ever before, and Kindle Fire - a new class of Kindle that brings the same ease-of-use and deep integration of content that helped Kindle re-invent reading - to movies, TV shows, music, magazines, apps, books, games, and more.The press release also details the specific content-related features of the Fire, which Engadget.com managing editor, Darren Murph, points out seems to be Amazon's focus:
"We've now reached the magical two-digit price point for Kindle - twice: the new Kindle and Kindle Touch are only $79 and $99. Kindle Touch 3G is the new top of the line e-reader with free 3G - no monthly fees or annual contracts - and is only $149," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle Fire brings together all of the things we've been working on at Amazon for over 15 years into a single, fully-integrated service for customers. With Kindle Fire, you have instant access to all the content, free storage in the Amazon Cloud, the convenience of Amazon Whispersync, our revolutionary cloud-accelerated web browser, the speed and power of a state-of-the-art dual-core processor, a vibrant touch display with 16 million colors in high resolution, and a light 14.6 ounce design that's easy to hold with one hand - all for only $199. We're offering premium products, and we're doing it at non-premium prices."
The all-new Kindle Fire - with all the content, Amazon's revolutionary cloud-accelerated browser, free storage in the Amazon Cloud, Whispersync, 14.6 ounce design that's easy to hold with one hand, brilliant color touchscreen, and a fast and powerful dual core processor - is only $199. Customers in the U.S. can pre-order Kindle Fire starting today at www.amazon.com/kindlefire and it ships November 15.See the press release HERE
It's also quite clear that Amazon's hoping to make a bigger splash on the content side of things than has been made already by Apple, and with the deals flowing like wine, we wouldn't be shocked if it does just that.I'm not sure how I feel about this whole "Amazon Fire" thing. The name in itself makes me crazy--I keep thinking of e-bookcases being set aflame! And while I feel like Amazon is slowly taking over the world, it is nice to see more than just the iPad out there and at a more reasonable price.